Hello fellow quilters and business owners,
With a decade of publishing under our belt, I thought it was timely to do an updated blogpost about how you can make the most of advertising in our magazine and tell you about some upcoming opportunities. The anticipation is building as we gear up for the 60th!!! issue of our beloved modern quilting magazine – Make Modern Issue 60. And guess what? There’s still time for you to get involved!
Prize Sponsorship Opportunity – now closed
Through our birthday month of September, and in our 60th issue, we are planning a competition and we would love you to help us celebrate. The bigger the better as far as we are concerned and we would love to have as many businesses as possible joining in.
Advertising Opportunities
Make Modern magazine is a great place to advertise your quilt business – fabric, sewing machines, notions, and courses – we are quilters, so we know what other quilters love! Our community of quilters spans across various platforms, boasting a strong presence of over 70,000 members. Predominately comprised of women aged 60+ residing in the USA, Canada and Australia, due to the power of the internet, our e-magazine is read by readers in 70+ other countries around the world. Maintaining an active presence on social media and via our mailing list, we consistently strive to uphold high engagement rates. We have a diverse array of advertising options tailored to accommodate various budgetary considerations.
Our range of advertising opportunities include:
- one-off casual clickable adverts inside the magazine, perfect for testing our audience or advertising an event
- clickable low-cost banner adverts in our e-newsletters, delivered once a month to our mailing list of ~19,000 highly engaged subscribers
- sponsored ads on our social media platforms (Facebook: 15k followers, Instagram: 70k followers)
At Make Modern magazine, we keep advertising a small part of our business because who wants to read a magazine that’s full of adverts?! In saying that, ads help to keep our business viable, and we love sharing our favorite products and businesses with our community. Adverts are clickable, making it really quick and easy for readers to visit your website. Back issues of Make Modern are available on our website and remain popular long after they are released, so adverts remain in circulation indefinitely. We often have last-minute spots available, and offer heavily discounted year-long advert packages for businesses wanting to reach across our entire audience for maximum brand awareness. Click here to add your name to our Business News mailing list and receive a copy of our quarterly e-newsletter with advertising promotions and sponsorship openings. Email Lara to request a copy of our current Media Kit with advertising starting from just AU$150.
Contribute an Article or Pattern, or Request to be Featured in Meet the Maker
We welcome pattern and article submissions all year but schedule projects up to a year in advance. If you would like to join our team of makers, please download and read our guidelines carefully before submitting your pattern or article idea.
Boost Your Online Presence
After you have been featured, adding the magazine’s logo to your website and social media platforms instantly boosts your credibility. Placing it on your homepage and creating a dedicated “media” or “press” page allows potential customers to explore your story. Consider running targeted social media ads directing traffic to your magazine feature. Unlike traditional ads, this approach focuses on storytelling rather than direct sales, fostering a deeper connection with your audience and building brand loyalty over time. Better yet, sign up to our Affiliate Program and earn a generous 25% commission on sales of Make Modern magazine made through your links.
Leverage Social Media
Announce your magazine feature on your social media channels then tag us so that we can share with our audience too. Here are some caption ideas to get you started:
“Exciting news! We’re featured in the 60th issue of Make Modern Magazine. Check it out here! [Insert article link or affiliate link]”
“Big thanks to Make Modern (@makemodernmagazine) for featuring us in their milestone 60th issue! Discover how our business came to life in the latest edition. Get your copy now! [Insert link]”
As a small business 100% owned and operated by passionate women who love to quilt, we love working with other businesses in the quilting industry, and do all we can to help spread the love of quilting everywhere so get in touch today!
